Take this lesson from a big hat shop and let the earnings go straight to your head. They included a "custom fitting" option for each hat they sold - even adjustable baseball caps! They found that one in five customers bought it even when they didn't need to. It was a free and easy way to boost profits that didn't take a lot of work. What's your custom fitting offer?
Stay away from non-descriptive domain names which would also be hard to remember. Pick a domain name that includes the keywords of the books you sell online for search engine optimization (SEO) purposes.
If you keep in touch with your customers and make them feel like they've not only bought a book product, but joined a community, they will keep coming back. These customers will want to see your latest developments and check the site even if they don't intend to make a purchase that day.
Offering guarantees is one of the most cost-effective ways to increase your sales volume. There are many different types of guarantees that could be offered for example, satisfaction guarantee, safe shopping guarantee and fast shipment guarantee. All these are geared towards achieving customers' satisfaction.
Your goal for a successful business should always be a high rate of customer retention. If you can bank on your customers coming back to you and spending a lot of money on your site then you're all set. Some ways to attract customers are through communication, efficiency, and quality.
You might find choosing a particular site to host the store you have online is to your advantage. Having your own site with a URL you own is always going to be better for your business. You could have space or services from the host site restricted at times. You can do wonders if you have a site of your own.
By registering to an auction site that is online, your ultimate goal is to list down your books. However, you need to make sure to get familiarized with the practices of that site by going through the Frequently Asked Questions (FAQ) section. You cannot put forward ignorance as an excuse if you violate any policy while transacting.
Keep on sending reminders to your customers regarding your book product lines. Do not forget old customers. Even if you have a long row of new customers, never ignore the old ones as they are the loyal customers for your business. Taking old and new customers side by side will keep you in the safe zone for sure.
Proofread your message before sending it to your customer. Try reading it from customer's viewpoint. This proofreading will help you to write effective emails in the future. Make sure that you keep in mind the perception of your customer before crafting any email; this act will surely increase the number of your customers.
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