Be honest about how much the book product really costs to ship. If someone buys an item for two dollars, they will not be willing to pay eight dollars for shipping and handling. Overcharging for shipping is considered price gauging and seriously frowned upon and can sometimes result in being kicked off
You should add Meta keywords to your site to help others find you. Search engines have an easier time increasing rankings for sites that have added Meta tags to their websites.
Start your business with a free site supported by ad revenue. As you produce your content and start receiving comments, make sure to monitor this feedback and connect with your readers through social networks. Connections will help you learn who your readers are and what they are looking for. If you spend time on posts that no one reads, you will have wasted your time and energy.
Eye-catching photos and a pleasant ambiance make for a more successful shopping experience. When people feel at ease and inspired they are able to admire the books and eventually become full-blown customers.
Get on your competitors website. What do you hate about it? What do you like? Take these thoughts and revisit your own site. Are you doing some of the same things that you hate? If so, your customers probably hate them, too.
Offering to sell others companies' books on your site can be a great way to make a little extra money. You would save on the transactions because you wouldn't be paying for the books or the storage and you'd be getting a cut of the profits on books sold.
Figure out what purpose your website will serve before you start your designing. If your site is only an advertising site for your existing retail location then it doesn't need to be as intricate as an e-commerce site.
Keeping yourself top of mind with customers guarantee that your customers will remember you when it comes time to purchasing books. Thank you notes, special sales, and email blasts are good ways to market yourself without seeming too pushy.
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