I have seen a lot of people who think that digital and Internet marketing mean the same thing. Well, the approaches are similar - but not the same. The fact is, although both use new technology to market a product or service, they have these differences that marketers should be aware of.
So, how does digital marketing differ from Internet marketing?
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
Following the above explanation, we can say that digital marketing has a wider scope and the reason is simple: it leverages more marketing platforms than the conventional Internet marketing, which focuses mainly on search engine presence and website development designed from desktop computers. Digital marketing techniques include harnessing the potential of mobile platforms as well as the social media to reach prospects.
Digital marketing leverages the mobile platforms
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing and the power of social platforms
While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
So, how does digital marketing differ from Internet marketing?
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
Following the above explanation, we can say that digital marketing has a wider scope and the reason is simple: it leverages more marketing platforms than the conventional Internet marketing, which focuses mainly on search engine presence and website development designed from desktop computers. Digital marketing techniques include harnessing the potential of mobile platforms as well as the social media to reach prospects.
Digital marketing leverages the mobile platforms
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing and the power of social platforms
While search engines marketing, pay-per-click advertising, and website development for traditional desktop platforms (techniques used in Internet marketing) play an important part in online marketing as a whole, digital marketing provides more opportunities for success as it stretches the marketing horizon through social media platforms, which are a prime contributor to the growth of many companies in the recent years. Digital marketing agencies are constantly improving their techniques so that businesses understand the importance of social media marketing and leverage this platform and make it become part of their business strategies.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that discusses search engine optimization and website development topics. He also writes for NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company headquatered in San Jose, CA. He loves books, garden, and travel - things he does during leisure time.
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