Your goal for a successful business should always be a high rate of customer retention. If you can bank on your customers coming back to you and spending a lot of money on your site then you're all set. Some ways to attract customers are through communication, efficiency, and quality.
Make sure your customers know exactly how to make a purchase. Give them instructions on the process. It should be easy for them to contact you. You should have a system in place to respond to customers. You should have a person on standby to answer questions or someone to walk them through any issues. Another option is to have a help button or email link.
Having numerous amount of links boosts your ranking in search engine searches. Make sure to include general activity between pages on your site, and double check the inbound and outbound links.
It's important to know what your competitors are doing at all times. Ask a friend to comb through your competitor's site and find ways you can beat them. Offering competitive prices and unique books will help you beat them everytime.
Stay away from non-descriptive domain names which would also be hard to remember. Pick a domain name that includes the keywords of the books you sell online for search engine optimization (SEO) purposes.
Figure out what purpose your website will serve before you start your designing. If your site is only an advertising site for your existing retail location then it doesn't need to be as intricate as an e-commerce site.
If you have different online book stores, keep them in competition with each other to beat the other's lowest price. Since they come from the same inventory then competitions like these will only drive sales. Incentives like $free shipping at some stores will be more successful than other stores not offering that service.
Merchant status allows you to process business transactions in a smoother way. So, try to achieve this status as soon as you possible, after starting your online book store. Once you apply for a merchant status, you can forget about your worries in carrying out business transactions. The guidance of PSP will be is invaluable in helping you during this process.
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