Before your auction closes, cancel bids from buyers who are known to submit phony bids. If you believe one of your buyers has made a bid he does not intend to keep if he wins the auction, you might be able to cancel his bid (depending on the auction service's policies), but only before the auction closes. Some auction sites even allow you to restrict an auction to pre-approved bidders or buyers only.
Consider providing discounts for those who order in bulk. You would be surprised to see what people will order in bulk if you offer the discount. One business owner found that he could sell fifty trampolines by offering a discount. He never understood who was buying them. But that didn't keep his profits from skyrocketing.
When you sell books, send your customers a business video detailing the services your company offers. This is a courteous offering to help your customers. It is also a great way to get your video shared between customers and their friends and family. It is an easy way to share and expand your customer base.
Credit card and merchant fees are two major expenses to an online book business owner. One way to minimize these expenses is by obtaining merchant status for your online book store. With the money saved you can reallocate it to offering discounts on various books instead.
There should be multiple options for the payment terms of the purchases that are made. Credit cards, cash and PayPal or other options for the use of third parties the options that businesses typically given to customers for payment. It is easier for customers to find an option they want to use when there are multiple modes offered to them.
In addition to traffic generated from using keywords, leverage social media sites like Facebook and Twitter to garner extra exposure. The extra exposure will then convert into more traffic for your website.
Sometimes, it is better to overprice your book product, as most of the customers like bargaining and negotiating the price. So, study the cost of your book product item carefully and slightly overprice it. AT the same, let it be known to your customers that they can bargain only up to a certain extent.
When you begin your online book store, try use a free website. Generate creative content and post reader reviews. Be sure to list your social network links and a blog that will be current and relevant to your readers.
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